Juan de Dios Ortúzar
Juan de Dios Ortúzar is an Emeritus Professor in the Department of Transportation and Logistics Engineering at the Pontificia Universidad Católica de Chile (UC). He is a Key Researcher at the Institute of Complex Engineering Systems (ISCI) and the BRT+ Centre of Excellence. He is a pioneer in the development of discrete choice models and their application to determine willingness to pay for reducing externalities such as accidents, noise, and pollution, leading to valuation methodologies widely used in Latin America and Europe.
He has published over 200 articles in international journals and book chapters, as well as ten books. One of his notable works is "Modelling Transport" (Wiley), which has sold over 18,000 copies and represents the state of the practice, serving as a foundational text in many postgraduate programs in his field. He has served as Editor in Chief of Transportation Research Part A: Policy and Practice and is a member of the editorial board of several prestigious international scientific journals.
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